OMG – Beer Bazaar

Beer brand design Haaretz Brewery Ltd., one of the largest boutique breweries in Israel and the owner of Beer Bazaar chain of bars, specializing in unique local brewed beers.

OMG is a premium beer, aged in oak bourbon barrels, and sold in 750ml limited edition bottles.
The design of the label corresponds with wine and whiskey labels aesthetics and is intended to convey prestige and quality.

On the technical side, in order to emphasize and enhance the design, the label was printed with Scodix ink.