Fobus Holsters

Rebranding Fobus International, the largest manufacturer of gun holsters in Israel.
Refreshing the logo and its three components – logotype, logomark and tagline – and developing a new visual brand language. Implementing the new brand theme to a wide variety of products – packaging, catalogs, digital campaigns, booth design at international exhibitions and a new website that integrates a complex order management system for distributors around the world.